The fact that so many popular fairy tales feature imagery that can traverse cultures and languages can be a boon to those in advertising, who are often trying to reach as broad an audience as possible in order to best hawk their wares. Still, I'd be lying if I said that I can actually understand the actual text of these adverts, or even what Plazma is, other than some generic-looking type of snack food/biscuit-ty thing.
To be honest, I'm not even sure that this is such a good commercial. I mean, what is it saying, exactly? Eating Plazma will attract wolves? It'll make you sexy and therefore attractive to figurative wolves? It'll make you feel like you're a little kid who's lost in the woods? A certain Luc Besson commerical this ain't.